My kids play soccer and we spend long Saturdays on the field. The sun in California is intense and my kids always complain when I tell them to put some SPF on. My youngest hates the ugly white of most cream sunscreens. I needed something they'd be willing to wear. I bought all four colors of Nözscreen and tossed one into each gym bag. Now I can easily spot my kids on the field with their neon bright noses! They love the staying power and that it looks cool. I'm glad it's cruelty-free and vegan.